1. How
does Social Network Analysis play an important role in shaping
a.
Users
behavior in terms of conducting businesses
Facebook facilitates economic activities than have an
impact to the users behavior as it:
·
Allows
new and traditional business all over the world to reach customers locally,
nationally, and globally.
·
Reduces
barriers to marketing by helping businesses of all sizes raise awareness of
their brands and find people most likely to be interested in their products and
services.
·
Support
entrepreneurship by providing a way for businesses to promote their activities.
·
Enables
new ecosystems such as the app economy that stimulate innovation and generate jobs.
·
Increase
demand for mobil devices and internet services that carry positive spill-overs
to other parts of the economy.
b.
The economic
outcome locally and globally?
Facebook connects more than 1.35 billion people with
their friends and families around the world, and helps them discover new
products and services from local and global business. It is a catalyst for
economic activity in ecosystems composed of marketers, app developers, and
providers of connectivity. Facebook enabled $227 billion of economic impact and
4.5 million jobs globally in 2014. Facebook’s business model focuses on tools
that allow business to reach new and existing customers through pages and
advertising. These tools help business to grow the sales and ultimately employ
more people. This broad economic impact enables far more revenue and jobs for
global and local economies than Facebook’s own company operations.
2. Explain
the implementation of SMART concepts in integrating Facebook services into a
company’s business (Specific, Measureable, Assignable, Realistic, Time-Related)
a.
Specific
(the exact outcome to be achieved for the period)
In 2014 more than 1.35 billion people around the world
log into Facebook at least once a month, a 14% increase compared to a year ago.
More than 83% of people active on the platform log in via their mobile devices
and many of them return to check their News feed multiple times a day.
b.
Measurable
(units of accuracy, timeliness, completeness, quality, quantity rate or cost
used to determine progress and achievement)
In the United States, Facebook accounts for nearly 20% of
all time spent on mobile. Altogether people on Facebook represent the largest
audience in the world that is reachable on a single platform. Through its wide
reach and high user engagement, Facebook provides business of all sizes and
technical sophistication with a significant opprtunity to speak directly with
their customers.
c.
Assignable
(so that the objective can be achieved (but stretching) within the scope of the
role, skills and capabilities with appropriate effort and motivation)
As of June 2014, more than 30 million small and medium
businesses have established a Facebook page, and more than 1.5 million
companies actively use Facebook’s targeted advertising system to reach
potential customers. The number of active advertisers has grown by more five
hundred thousand since 2013.
d.
Realistic
(so that the objective states the individual’s share of the work to be done for
the department)
Facebook has become a hub that democratizes marketing and
it facilitates economic activity for businesses of all sizes.
Marketing: use marketing platform to connect with consumers
and build brand value then have impact in the developer app economy and create
the sale of mobile devices and internet connectivity.
The new economic activity enabled through Facebook’s
emergence and growth in the relevant ecosystems.
e.
Time-related
(so that the objective has a realistic time frame for completion)
In order to attribute
Time-related value to Facebook, the results of the study estimate the economic
activity enabled by Facebook after deducting pre-existing activity estimated to
have been displaced.
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