Sunday, September 25, 2016

COMPLEX SYSTEM IN DAILY LIFE FOR BIG DATA ANALYTICS



COMPLEX SYSTEM IN DAILY LIFE

1.      INFORMATION SYSTEM
v  Components
Morley and Parker (2010) define information system as a discipline that is formed from elements of business and computer science and is developing to form a separate area of scientific study. It has been stated that “healthcare information systems and healthcare processes are closely entwined with one another. Health care processes require the use of data and information and they also produce or create information” (Wager et al, 2009, p.65)
Three basic components of system are explained by Bagad (2010) as input, process/transformation and output. In information system inputs are data that are going to be transformed. The process component of an information system transforms input into an output. Output is considered to be the final product of a system. In case of an information system, an output would be obtaining necessary information in a desired format (Currie, 2009).
Explan ations of all of the components of information system are offered by Stair et al (2008) in the following manner:
Components of information system
Definitions
Data
Input the system takes to produce information
Hardware
A computer and its peripheral equipment: input, output and storage devices; hardware also includes data communication equipment
Software
Sets of instructions that tell the computer how to take data in, how to process it, how to display information, and how to store data and information
Telecommunications
Hardware and software that facilitates fast transmission and reception of text, pictures, sound, and animation in the form of electronic data
People
Information systems professionals and users who analyse organisational information needs, design and construct information systems,  write computer programs, operate the hardware, and maintain software
Procedures
Rules for achieving optimal and secure operations in data processing; procedures include priorities in dispensing software applications and security measures


v  Classification of Information System
In any given organization information system can be classified based on the usage of the information. Therefore, an information system in an organization can be divided into operations support system and management support system.
·         Operations support system
In an organization, data input is done by the end user which is processed to generate information products i.e. reports, which are utilized by internal and or external users. Such a system is called operation support system.
The purpose of the operation support system is to facilitate business transaction, control production, support internal as well as external communication and update organization central database. The operation support system is further divided into a transaction-processing system, processing control system and enterprise collaboration system.
·         Transaction Processing System (TPS)
In manufacturing organization, there are several types of transaction across department. Typical organizational departments are Sales, Account, Finance, Plant, Engineering, Human Resource and Marketing. Across which following transaction may occur sales order, sales return, cash receipts, credit sales; credit slips, material accounting, inventory management, depreciation accounting, etc. These transactions can be categorized into batch transaction processing, single transaction processing and real time transaction processing.
·         Process Control System
In a manufacturing organization, certain decisions are made by a computer system without any manual intervention. In this type of system, critical information is fed to the system on a real-time basis thereby enabling process control. This kind of systems is referred as process control systems.
·         Enterprise Collaboration System
In recent times, there is more stress on team effort or collaboration across different functional teams. A system which enables collaborative effort by improving communication and sharing of data is referred to as an enterprise collaboration system.

·         Management Support System
Managers require precise information in a specific format to undertake an organizational decision. A system which facilitates an efficient decision making process for managers is called management support system. Management support systems are essentially categorized as management information system, decision support system, expert system and accounting information system.

2.      DECISION SUPPORT SYSTEM
Decision support systems vary greatly in application and complexity, but they all share specific features. A typical Decision support systems has four components: data management, model management, knowledge management and user interface management.
1.      Data Management Component
The data management component performs the function of storing and maintaining the information that you want your Decision Support System to use. The data management component, therefore, consists of both the Decision Support System information and the Decision Support System database management system. The information you use in your Decision Support System comes from one or more of three sources:
·         Organizational information; you may want to use virtually any information available in the organization for your Decision Support System. What you use, of course, depends on what you need and whether it is available. You can design your Decision Support System to access this information directly from your company’s database and data warehouse. However, specific information is often copied to the Decision Support System database to save time in searching through the organization’s database and data warehouses.
·         External information: some decisions require input from external sources of information. Various branches of federal government, Dow Jones, Compustat data, and the internet, to mention just a few, can provide additional information for the use with a Decision Support System.
·         Personal information: you can incorporate your own insights and experience your personal information into your Decision Support System. You can design your Decision Support System so that you enter this personal information only as needed, or you can keep the information in a personal database that is accessible by the Decision Support System.
2.      Model Management Component
The model management component consists of both the Decision Support System models and the Decision Support System model management system. A model is a representation of some event, fact, or situation. As it is not always practical, or wise, to experiment with reality, people build models and use them for experimentation. Models can take various forms.
Businesses use models to represent variables and their relationships. For example, you would use a statistical model called analysis of variance to determine whether newspaper, TV, and billboard advertizing are equally effective in increasing sales.
Decision Support Systems help in various decision-making situations by utilizing models that allow you to analyze information in many different ways. The models you use in a Decision Support System depend on the decision you are making and, consequently, the kind of analysis you require. For example, you would use what-if analysis to see what effect the change of one or more variables will have on other variables, or optimization to find the most profitable solution given operating restrictions and limited resources. Spreadsheet software such as excel can be used as a Decision Support System for what-if analysis.
The model management system stores and maintains the Decision Support System’s models. Its function of managing models is similar to that of a database management system. The model management component can not select the best model for you to use for a particular problem that requires your expertise but it can help you create and manipulate models quickly and easily.
3.      User Interface Management Component
The user interface management component allows you to communicate with the Decision Support System. It consists of the user interface management system. This is the component that allows you to combine your know-how with the storage and processing capabilities of the computer.
The user interface is the part of the system you see through it when enter information, commands, and models. This is the only component of the system with which you have direct contract. If you have a Decision Support System with a poorly designed user interface, if it is too rigid or too cumbersome to use, you simply won’t use it no matter what its capabilities. The best user interface uses your terminology and methods and is flexible, consistent, simple, and adaptable.
For an example of the components of a Decision Support System, let’s consider the Decision Support System that Land’s End has tens of millions of names in its customer database. It sells a wide range of women’s, men’s, and children’s clothing, as well various household wares. To match the right customer with the catalog, land’s end has identified 20 different specialty target markets. Customers in these target markets receive catalogs of merchandise that they are likely to buy, saving Lands’ End the expense of sending catalogs of all products to all 20 million customers. To predict customer demand, lands’ end needs to continuously monitor buying trends. And to meet that demand, lands’ end must accurately forecast sales levels. To accomplish theses goals, it uses a Decision Support System which performs three tasks:
·         Data management: The Decision Support System stores customer and product information. In addition to this organizational information, Lands’ End also needs external information, such as demographic information and industry and style trend information.
·         Model management: The Decision Support System has to have models to analyze the information. The models create new information that decision makers need to plan product lines and inventory levels. For example, Lands’ End uses a statistical model called regression analysis to determine trends in customer buying patterns and forecasting models to predict sales levels.
·         User interface management: A user interface enables Lands’ End decision makers to access information and to specify the models they want to use to create the information they need.
4.      Knowledge Management Component
The knowledge management component, like that in an expert system, provides information about the relationship among data that is too complex for a database to represent. It consists of rules that can constrain possible solution as well as alternative solutions and methods for evaluating them.
For example, when analyzing the impact of a price reduction, a Decision Support System should signal if the forecasted volume of activity exceeds the volume that the projected staff can service. Such signaling requires the Decision Support System to incorporate some rules-of-thumb about an appropriate ratio of staff to sales volume. Such rules-of-thumb, also known as heuristics, make up the knowledge base.

3.      ENTERPRISE RESOURCES PLANNING
Enterprise resource planning (ERP) is a suite of integrated applications that a company uses to connect its business activities across departments so that everyone is working with the same data and processes. Companies can use it to streamline and improve the efficiency of their operations, which saves time and money. In the course of implementing ERP, companies can also standardize and automate many business processes, which eliminates manual time and effort.
The ERP tools that a company selects often depend upon the specific business processes it wants to improve, and also upon whether it is selling products or services. Businesses that sell products often have manufacturing, supply chain and distribution functions that the ERP system must address. For organizations that sell services, ERP capabilities such as project management for service engagements and support for field services and sales operations are very important.
Despite the wide variability in company needs for ERP, there is a core set of ERP components that most companies want:
v  Finance
Companies want to record, track and consolidate all of their sales and operational information in a central accounting system. ERP financial software delivers this capability with centralized general ledger, accounts receivable, accounts payable and payroll systems.
v  HR
ERP offers a centralized HR system that enables organizations to track personnel hours and employee performance evaluations across the organization, as well as administer benefits and manage talent and staff development.
v  Purchasing/procurement
ERP purchasing software streamlines the procurement process from purchase-order issuance and vendor management to payments and reporting. ERP purchasing software also has the ability to automatically route approvals of purchase orders and payments to the appropriate corporate decision makers.
v  Business intelligence
Organizations increasingly want data analytics that enable them to assess and act on information about the business. To facilitate this, ERP vendors provide pre-designed reports that companies use to assess business sales and operations, along with the ability to perform data mining and to develop custom reporting.
v  Customer relationship management
The ERP CRM application is a centralized repository of customer information that customer-facing organizations across the company can use and access. It includes information about company interactions with prospects, customers, clients and partners, and can track all of these interactions across marketing, sales, service and any other customer-facing department. ERP CRM includes sales force reporting, tracking and automation, marketing, service and support.

Erp Software For Product-Oriented Companies
While the below components are still core to ERP, they cater more to companies with specific needs, such as product-oriented companies.
v  Supply chain
An ERP system that encompasses not only the company's internal operations, but the operations of supply chain business partners and suppliers in the production of goods from raw materials, inventory and supplies gives companies much-needed visibility into their manufacturing processes.




SUGGESTION OF STRATEGY IN MANAGING BIF DATA AND DATA ANALYTICS

Big data management strategies and best practices are still evolving, but joining the big data movement has become an imperative for companies across a wide variety of industries. This guide delves into the experiences of early-adopter companies that have already deployed big data applications and technologies. IT professionals, C-level executives and industry analysts offer insights into what strategies work on big data projects and how to best integrate big data management initiatives with related processes such as data warehousing, data governance and data analytics.
The following stories explore the steps these companies took to set up big data systems and to update their approaches as needed. Readers will find practical information on implementing big data strategies, mixing Hadoop clusters and conventional data warehousing tools, incorporating big data analytics into the process and translating big data ideas into successful deployments.
BIG DATA STRATEGY
Advertising firm attracts clients with big data strategy. The search advertising company adMarketplace processes billions of ad requests daily in near real time using a pay-per-click platform. Due partly to the high level of data customization it offers to advertisers, adMarketplace processes 100 gigabytes of data per hour. The first article below explains how the company implemented a platform combining a traditional data warehouse and a NoSQL database to power the big data environment that feeds its search syndication system. Other stories in this section offer more insights into managing and using big data and how it fits into the data warehousing and data governance process.





REFERENCES

Bagad, V.S. (2010) “Management Information Systems” John Wiley & Sons
Carter, J.H. (2010) “Electronic health records: a guide for clinicians and administrators” ACP Press
Currie, W. (2009) “Integrating healthcare” in Integrating Healthcare with Information and Communications Technology” Radcliffe Publishing. Editors, Currie, W & Finnegan, D.
Hoyt, R.E., Sutton, M. & Oshinashi, A. (2008) “Medical Informatics: Practical Guide for the Healthcare Professional” Lulu
Morley, D. & Parker, C. (2010) “Understanding Computers: Today and Tomorrow, Comprehensive” Cengage Learning
Wager, K.A., Lee, F.W & Glaser, J.P. (2009) “Health Care Information Systems: A Practical Approach for Health Care Management”. Second editon, John Wiley & Sons
http://dsssystem.blogspot.co.id/2010/01/components-of-decision-support-systems.html
http://searchmanufacturingerp.techtarget.com/feature/Before-implementing-ERP-understand-its-many-components
http://searchdatamanagement.techtarget.com/essentialguide/Big-data-applications-Real-world-strategies-for-managing-big-data



Monday, September 12, 2016

CASE STUDY OF BIG DATA & DATA ANALYTICS



BENEFITING FROM BIG DATA, A NEW APPROACH FOR THE TELECOM INDUSTRY

OBJECTIVE
How much can companies in the telecommunications industry benefit from “big data”? That’s a critical question. Every operator is searching for new ways to increase revenues and profits during a time of stagnant growth in the industry, but few have demonstrated the capabilities needed to make the most of this new technology. That’s why operators are seeking to make initial inroads with big data, which sets up a business problem to be solved and then seeks out the data that might solve it.
Big Data emerges can form the basis for more efficient operations and more effective marketing. It also can give operators a  more complete, transparent view of customers, enabling new and  more profitable ways of capturing and retaining them.

PROBLEMS
·         Track performance  and active users of mobile data services
The more critical mobile data services have become to the business. The virtues of big data have been touted in hundreds of articles and reports during the past few years. Indeed, some analysts already see a considerable level of disillusionment regarding big data. It is an umbrella term encompassing the new methods and technologies for collecting, managing, and analyzing in real time the vast increase in both structured and unstructured data, because too many efforts to implement the technology have not lived up to the high expectations triggered by the hype.

·         Centralize information to make large amounts of data easy to access and utilize
Everything was decentralized. Telecom industry has lots of requests coming to the operations teams but the industry couldn’t go to a single system to get this information in a reliable and consistent way.
·         Single KPI report required major assistance from IT
The reporting team delivered only one standard, consolidated Key Performance Indicator (KPI) report per month, the compilation of which relied on the involvement of the IT department, from operations personnel to some of the development team who understood how the tools worked.

SOLUTION IDEA
To solve this problem, companies should begin with the inverse approach, viewing the opportunity from the bottom up. In this case, the telecom industry should examine the data currently available, and then determine the business problems. The data might help to solve these problems with the help of any additional structured or unstructured data that might be needed. The best way to get started with this approach is through pilot programs. Keeping initial expectations reasonable, a dedicated team to gather all available data, analyze it to allow new and unexpected opportunities to reveal, and then test the efficacy of the results in solving one or more real business problems. These tactics offer telecom operators and others  industries a concrete starting point, a more realistic assessment of the benefits of big data, and a better understanding of what is actually needed to achieve benefits for the long term.

METHODOLOGY



Most Big Data projects begin by defining a business problem to be solved, then trying to determine what data might solve it. These methodologies are run like traditional business intelligence programs, frequently achieving only incremental benefits. The bottom-up approach begins with the available internal and external data, and allows out-of-the-box opportunities to emerge. Big Data pilots demand speed, agility, and constant iteration if they are to achieve really new and surprising opportunities.
MODEL



Big data promises to promote growth and increase efficiency and profitability. They include:
·         Optimizing routing and quality of service by analyzing network traffic in real time
·         Analyzing call data records in real time to identify fraudulent behavior immediately
·         Allowing call center reps to flexibly and profitably modify subscriber calling plans immediately
·         Tailoring marketing campaigns to individual customers using location-based and social networking technologies
·         Using insights into customer behavior and usage to develop new products and services
Big data can even open up new sources of revenue, such as selling insights about customers to third parties.

MEASUREMENT



The essence of the bottom-up approach lies in gathering together all the data available to the operator, both internal and external, applying software tools to process, analyze, and make sense of it, and then determining what can be done with the results. Many types of data are potentially available to operators. It is unlikely that operators will have all these sources at this stage and certain sets of data might be combined to open up new business opportunities in areas such as campaign marketing and fraud prevention
·         Enhanced Recommendation Engine:
Operators could generate more accurate and personalized offer recommendations for existing individual subscribers by combining internal structured data
·         Improved Fraud Management:
By correlating internal location, usage, and account data with external sources such as credit reports, operators could significantly increase the detection of fraudulent activity such as looping or call forwarding on hacked

ACCURACY
The eventual goal of big data is to combine and correlate every information source to generate a holistic, transparent, end-to-end view of all the interactions every individual customer or household has with the operator. But to really leverage big data, operators must radically modify how they gather, verify, learn from, and make use of the information at their disposal.
Instead, operators must learn from companies such as Google and Facebook, where data is king, the Big Data pilot program should be made up of teams of people from all over the company including network operations, IT, product development, marketing, finance, and even customers.
Piloting teams need  to conduct numerous tests on the data, learn from their mistakes and false starts, and move to the next test. They must speed up the evolutionary process of development, allowing the fittest and most valuable results to emerge quickly.

EVALUATION
Big data offers telecom operators a real opportunity to gain a much more complete picture of their operations and their customers, and to further their innovation efforts. Big data demands of every industry is very different and unconventional approach to business development. The operators that can incorporate new agile strategies into their organizational DNA fastest will gain a real competitive advantage over their slower rivals.