Sharing Economy and Healthcare Today: ICT, Knowledge, Skills, Projects, Practical Experience in Improving Clinical and Economic Outcomes

Author                         : Luisetto M

Name of journal          : Journal of Business & Financial Affairs

Objective                     : The aim of this work was to analyze the relationship between professional social media use and the healthcare in sharing economy time when used in healthcare field and specifically in pharmaceutical settings.

The Analysis and My Idea about This Journal

v  Technology has the ability to heavy transform the way we works with more efficiency and effectiveness

The innovation introduced with biomedical databases has improved work areas by using tools  such as Internet, search engines and professional social media in sharing economy. These have brought a great development in the way of rapidly connecting with the professionals. Technology are playing a crucial role today healthcare through this rapid development. For example, LinkedIn, Slide share, Research gate, PubMed, YouTube, NCBI, Facebook, Skype etc. These have really brought a revolutionary change in the field.

v  Using sharing economy instruments we can reduce healthcare costs, reduce time and improving clinical outcomes

There is an improvement in some clinical outcomes when using the instruments today such as ICT, Management, Professional Social Media, and Sharing Economy are improving in clinical outcomes and also reducing therapy errors or reducing recovery days.  It will improve patient quality of life. The reduction in healthcare cost can be obtained using sharing economy instruments is a great economic outcome to obtain in actual economic cycle.

v  Communications between professionals in different hospitals, sharing practical experience and clinical cases, way to improve clinical outcomes or to reduce healthcare costs represent real facts in sharing economy time

v  Patients are extremely interested to be under the hands of Clinical and really updates with the best practice or to be treated with the best technologies

Patients like to have the right information in order to choose the best clinical options using the web healthcare information database for example sharing image data or others that can attract patient to choose certain clinic and when they were diseased they will choose the those clinic to be treated by professionals.

v  There is the need to improve the healthcare systems

Management and ICT instruments must be added in clinical and pharmacy care working activities. ICT instruments can give relevant contribute in management systems and in the same way Professional social media can be considered today as a useful tool for a new kind of biomedical database.

v  Social media will play a crucial role in healthcare.

Social media as ICT has brought a great spectrum of efficacy in healthcare as in other working field. It is very simple to say but it is interesting and the economics results can be obtained in more rapid way. There is a need to have new tools and instruments as scientific social network that add the different characteristics of the social media, biomedical database and other technologies existing today in to have a more useful instrument. For instace, I think that a new scientific social media could make easy to find researchers, and professionals related to patients and the society needs.

CASE STUDY: BREWING CUSTOMERS EXPERIENCE THROUGH SOCIAL MEDIA

1.     Business Model

Business Model of Starbuck is Business to Customers (B2C). Starbucks started setting up outlets which were a combination of retail coffee bean and an espreso coffee. Starbucks built a brand trough its employee and each of its retail outlets were customers friendly and provide a high leve of service. The store sold fresh-roasted, gourmet coffee beans and brewing, and roasting accessoris. Fresh espreso beverages, cold blended beverages, a wide range of whole bean coffees, food items that complemented coffee, and other merchandise related to coffee were retailde trough these store. Starbucks is getting bigger and expand the market, and Starbucks offered a varieties of coffees, tea drinks, fruit smoothies, ice cream, and its own range of breakfast snacks, plus franchised merchandise like T-shirts, book and music, its chief revenue earner was the premium coffee.

2.     B-web Models

v  Objective

Exchange information, goods, and services.

Starbucks sell varieties product but not only products like beverages and foods also the services like wifi and free internet. Starbuck aslo can be a place to exchange information or place to have meeting between people.

v  Characteristics

Targeted supplier selection, process optimization, product integration, innovation, network optimization.

With suggestion provided by the customers, it could be customized by adding more milk, more coffee, replacing milk with soy milk, adjusting the intensity and the sweetness.

v  Customer Role

Buyer, supplier, and market participant.

Starbucks become the first consumer brand to have 10 million fans on facebook and was ranked no.1 in online engagement. Starbucks continued to provide its unique experiences to customers even if they were away from retal location, by remaining connected with them through the social media.

v  Benefit

Comfortable products and services, creative and mutual products and services, just in time delivery.

Starbucks is highly popular in the social media with million of fans and there are more than 200 facebook pages. Starbucks engaged with customers in multiple ways through social media. Through social media starbucks reinforced and deepened its relationship with existing customers. Not only that, as several users of social media are the younger age group. Starbucks are a view in the future, they will become its loyal customers.

THE OPINION AND ANALYSIS TO JOURNAL: THREE CASES STUDY OF CIVITAS LEARNING

Civitas means community in Latin. When we join the Civitas, we are working with hundreds of forward-thinking leaders in a dynamic community that is transforming higher education. It helps strengthen the connections including via annual Summit and meetings, research, expert consulting services and The Civitas Learning Space. Civitas Learning was conceived as a community of practice, bringing together forward-thinking leaders from diverse higher education institutions to leverage insight and action analytics in their ongoing efforts to help students learn well and finish strong.

On my opinion there are several other factors that can influence academic performance and help students to learn well and finish strong. These other factors that are known to influence academic performance such as student motivation, socioeconomic status, and attendance is required. Gender, age, learning preferences, and entry qualifications did not cause any significant variation in the academic performance of students.  The ability to use analytics to look at students at an individual level can help them develop better pathways that will help them move through the university and reach graduation in a timely manner. But most importantly, they are completely committed to working together with the team for success. One of many powerful advantages to working with a Student Success Platform is it empowers cross functional teams to take informed action, regardless of their individual expertise with analytics.

The Platform, Insights Engine and apps provide deep and broad institution-specific data and derived models that reflect the current and future state of institution and students. Working with this Platform and infrastructure, colleges and universities are dramatically improving student success. If Student Success is a team sport, elevated advising and teaching is what happens when the administration, advisors and faculty stop playing defense and go on offense to help students. With Civitas Learning, “elevated advising and teaching” means a coordinated approach, with all players sharing clear, predictive insights specific to the institution so that the team can make the most of every student engagement and students can own their academic journeys.

Civitas Learning is helping to shine a light on those pathways, while strengthening the symbiotic relationship between student demand and institution efficiency. Civitas Learning supports institutions’ efforts in thoughtful curricular design and pathway articulation. Civitas Learning enables institutions to know, with precision, which initiatives are working and for whom. Equipped with the ability to measure the impact of their efforts and with Civitas Learning, speed and accuracy go hand-in-hand.

Today’s students don’t look like the four-year, full-time students of yesterday. One thing that remains the same however, is their desire to earn a degree that doesn’t bury them in debt and which prepares them for a rewarding career. Civitas Learning is empowering students to make informed decisions about their future, create a plan for success and stick to it. Students understand the impacts of their degree choices, find clarity in a term-by-term course roadmap and easily balance life with their class schedule. Through timely and relevant outreach, institutions are strengthening relationships with students and reminding them that they are not alone on this journey.