MOBILE AS TECHNOLOGY ENABLERS IN NEW DIGITAL ECONOMY

MOBILE AS TECHNOLOGY ENABLERS IN NEW DIGITAL ECONOMY

The digital economy is the new productivity platform that some experts regard as the third industrial revolution. Sometimes referred to as the Internet Economy or Internet of Everything (IoE), this digital revolution is expected to generate a wealth of new market growth opportunities and jobs, and become the biggest business opportunity in the next 30 to 40 years.

Mobile technology is one of the megatrends that has been identified as a game-changer. A mobile technology enabler for enterprises, today announced its deployment for the business. The company make the upgrade to improve performance of its relational database system and to position itself for continued business growth through enabling mobile technologies for enterprises. Technology will benefit more effective tools for managing large amounts of data and providing customers with the most optimal services.

In new digital economy era, The company has seen an increase in productivity and operational efficiency:

Ø  Improved Performance and Availability

The company has enabled advance technology to split each database table across multiple physical devices, increasing query execution speeds by up to 100 percent. And with a combination of Data Mirroring and a failover configuration will improve the availability of its databases.

Ø  Reduced Hardware Requirements

Most of company manage about 3.8 terabytes of data and has up to 200 users querying this data simultaneously. The size of uncompressed in-production data remains the same, but the company has seen a 50 percent reduction in the size of compressed backup database files.

Ø  Easier Administration

The combination of an improved user interface, enhanced management tools and simpler maintenance procedures help database administrators increase productivity and efficiency. For example, IntelliSense is an auto-suggest/auto-complete feature that assists administrators when entering commands. And Data Collector identifies tables that are sluggish and offers configuration recommendations to improve their performance.

Five ways technology can help the economy:

1.      Direct Job Creation

The ICT sector is expected to remain, one of the largest employers. In the US, computer and information technology jobs are expected to grow by 22% up to 2020, creating 758,800 new jobs. In Australia, building and running the new super-fast National Broadband Network will support 25,000 jobs annually.

2.      Contribution to GDP Growth

Findings from various countries confirm the positive effect of ICT on growth. For example, a 10% increase in broadband penetration is associated with a 1.4% increase in GDP growth in emerging markets. In China, this number can reach 2.5%. The doubling of mobile data use caused by the increase in 3G connections boosts GDP per capita growth rate by 0.5% globally. The Internet accounts for 3.4% of overall GDP in some economies. Most of this effect is driven by e-commerce.

3.      Emergence of New Services and Industries

Numerous public services have become available online through mobile phones. The transition to cloud computing is one of the key trends for modernization. The government of Moldova is one of the first countries in Eastern Europe and Central Asia to shift its government IT infrastructure into the cloud and launch mobile and e-services for citizens and businesses.

4.      Workforce Transformation

Help to divide tasks into small components that can then be outsourced to contract workers. The contractors are often based in emerging economies. ICT has also contributed to the rise of entrepreneurship, making it much easier for self-starters to access best practices, legal and regulatory information, marketing and investment resources.

5.      Business Innovation

More than 95% of businesses have an online presence. The Internet provides them with new ways of reaching out to customers and competing for market share. Over the past few years, social media has established itself as a powerful marketing tool. ICT tools employed within companies help to streamline business processes and improve efficiency. The unprecedented explosion of connected devices throughout the world has created new ways for businesses to serve their customers.

The Role of Government as an Enabler:

·         Investing in affordable and ubiquitous high-speed broadband

·         Acting as an exemplar by digitising government services and opening government data sets

·         Investing in science and research and promoting innovation

·         Enabling Australians to protect themselves so they can go online securely and safely

·         Engaging internationally to harness global opportunities

·         Flexible regulatory frameworks

REFERENCES

http://news.microsoft.com/2012/04/23/malaysian-mobile-technology-enabler-delivers-faster-more-reliable-data-access-with-move-to-sql-server/#sm.000vl6lhl1cb8dn6skf2cbc0qsspf

http://www.cisco.com/c/en/us/solutions/collateral/enterprise/cisco-on-cisco/t-en-06032015-opportunities-india-digital.html

https://industry.gov.au/innovation/DigitalEconomy/enabler/index.html

https://www.weforum.org/agenda/2013/04/five-ways-technology-can-help-the-economy/

COMPANY THAT HAS NEW DIGITAL ECONOMY

COMPANY THAT HAS NEW DIGITAL ECONOMY

v  DEFINITION OF NEW DIGITAL ECONOMY

1.      According to wikipedia Digital economy refers to an economy that is based on digital computing technologies. The digital economy is also sometimes called the Internet Economy, the New Economy, or Web Economy.

2.      According to Australian Government, new digital economy is the global network of economic and social activities that are enabled by information and communications technologies, such as the internet, mobile and sensor networks. This includes conducting communications, financial transactions, education, entertainment and business using computers, phones and other devices.

3.      According to Thomas Mesenbourg (2001), three main components of the 'Digital Economy' concept can be identified:

·         E-business infrastructure (hardware, software, telecoms, networks, human capital, etc.),

·         E-business (how business is conducted, any process that an organization conducts over computer-mediated networks),

·         E-commerce (transfer of goods, for example when a book is sold online).

v  COMPANY BACKGROUND

Amazon was founded in 1994 by Jeff Bezos. Bezos left his employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle. He began to work on a business plan for what would eventually become Amazon.com. In September 1994, Bezos purchased the URL Relentless.com and briefly considered naming his online store Relentless, but friends told him the name sounded a bit sinister. The company went online as Amazon.com in 1995. Bezos selected the name “Amazon” by looking through the dictionary. "Amazon" was a place that was "exotic and different" just as he planned for his store to be.

v  COMPANY AND NEW DIGITAL ECONOMY

Amazon is an American electronic commerce and cloud computing company, founded on July 5, 1994, by Jeff Bezos and based in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry.

Today’s digital field allows firms to quickly become global competitors. Unlike most traditional companies in advanced economies whose growth strategies are difficult to become the big competitors for the others companies.

Amazon’s technology today is very good. Amazon applies new digital economy to the business itself in order to wider the market and increasing the revenue by considering the cost. The company also produces consumer electronics, Amazon Kindle e-readers, Fire tablets, and Fire TV(the world's largest provider of cloud infrastructure services). Amazon also sells certain low-end products like USB cables.

To operate in a fast-changing marketplace, firms are moving away from strict hierarchical decision-making and closer to a network structure that is more market-like and organic, not unlike the internet itself. The challenge for today is to create an organization that maintains the advantages of size to stay ahead of competitors.

Although the benefits will be significant, applying digital technology to the business and come up with new digital economy won’t be easy. There are indication that the complexity of existing infrastructure makes transformation impractical and firms lack the visionary skills to define the right strategy.

As the digital economy expands, not only Amazon that can implement new digital technology to the business but all firms can implement and create new digital economy. For sustaining the business from the competitors there are a number of actions that should be considered to succeed in a future with uncertainty:

1.      Remember that every company today can be a digital competitor.

Advances in cloud computing have made technology far more accessible, both for customer-facing and back-office operations. It is no longer necessary to make massive investments in proprietary systems. The rise of on-demand computing has greatly reduced the capital costs. Be prepared for small companies that can compete by leveraging new hardware and software with minimal fixed investment.

2.      Think innovatively about innovation

Innovation is no longer just about making new discoveries. In a global economy, companies need to re-evaluate the way they approach product and service development. Executives may discover new approaches to organization and process innovation to cut costs and boosted sales. Such thinking can drive greater efficiencies and performance across the firm.

3.      Embed social media into all parts of your business

Many executives still do not understand the various uses of social media. Social media is a versatile tool that can improve product development, facilitate internal collaboration, mitigate risks and boost customer sales and retention. In today’s networked environment, customers follow the advice of online colleagues far more readily than corporate marketing messages.